Ted Lasso Supports USMNT with Hometown Billboard Messages

Ted Lasso brought some of his world-famous sportsmanship back home.

After the U.S. men’s national team announced its roster for the 2022 FIFA World Cup last week, a fictional character played by Jason Sudeikis signed his name to personalized messages to each player on hometown posters in 24 cities across the country.

Yellow signs with a blue handwritten font appeared on bridges, schools, farms and city skylines in places like Chicago, Dallas, New York, Seattle and San Diego.

“Lasso’s personal messages to each individual team member will spark local support for the hometown hero and build excitement for Team USA!” the show shared in the statement.

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Ted LassoTwitter shared photos of the signs this week, which started going up almost immediately after the list was posted. “Like most M. Night completists, I believe in signs. Go get them guys!” the Apple TV+ show announced in the blissfully optimistic voice of its protagonist.

Along with massive signs, personal messages to athletes will appear in local newspapers ahead of the 2022 FIFA World Cup, which will be played from November 20 to December 18 in Qatar.

Meanwhile, Sudeikis co-creator and actor Brendan Hunt prepares for the World Cup with his new Apple podcast by Rebecca Lowe After the Whistlewhich premiered on Thursday.

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Sudeikis, 47, acts Ted Lasso as the titular down-on-his-luck American college football coach who is unexpectedly hired to manage an English Premier League football team, despite having no experience in the sport. Like a fish out of water, he soon conquers the local community of football fans.

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After creating the character in a series of commercials for NBC Sports in 2013, Sudeikis was tapped to reprise the role in his own series, which premiered on Apple TV+ in 2020.

Writer and actor Brett Goldstein previously told SUnday Times that the upcoming third season should be the last of the series. “That’s how we write it, it’s planned as three [seasons],” he said, joking, “Spoiler alert — everyone dies.”

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Sudeikis discussed the three-season plan in June, explaining the Today show that it was their “negotiating tactic” to make a show. “I thought it was super cheeky of us to think we were going to get to three. It was just a show-off that has manifested itself now so we actually have to do it. It’s scary,” he said.

1st and 2nd season Ted Lasso now airing on Apple TV+.


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