Semiconductor industry veteran for scaling consumer market opportunities
BOSTON, December 7, 2022–(BUSINESS WIRE)–Pison Technology, pioneer behind the use of passive, neural biosensors on the wrist and machine learning algorithms — an AI technique called electroneurography (ENG) — for neural health, fitness, and 3D touchless control of smart devices, today announced semiconductor industry veteran John Croteau as chief executive officer. Co-founder Dexter Ang now serves as president and David Cipoletta as chief technology officer.
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John Croteau, PISON CEO. (Photo: Business Wire)
“As we pivot to commercial markets, John impressed us with a rare combination of strategic vision, business acumen, and semiconductor operations expertise to reduce ENG to a microchip model,” said Dexter Ang, co-founder and president. “John’s progress in forging partnerships and integrating Pison’s machine learning technology into semiconductor components and consumer devices has exceeded all expectations.”
Croteau’s goal — to integrate biosensors into every consumer smartwatch for neural health and fitness apps and natural language 3D touchless controls — is an encore of an initiative he started 24 years ago at Analog Devices, Inc. (ADI) fought. He partnered with Intel and Microsoft to integrate CD-quality audio as a standard feature in IBM, Compaq, Dell, and HP computers. Within three years, 90% of Windows PCs have integrated audio.
Croteau brings operational supply chain experience, expertise in driving growth and profitability, and success in developing strategic partnerships to Pison, where he will install the structure, leadership and business processes that will position the company for similar success. As CEO, Croteau is responsible for facilitating partnerships with global tech leaders to bring Pison ENG technology to consumers.
Croteau has 37 years of experience working for global semiconductor leaders and joined Pison in January 2022. “In Pison, I saw a company in the right place, at the right time and with the right technology to deliver profound societal benefit, improving health, fitness and health. The way the “People are interacting with smart devices in all walks of life – at home, on the go, in the metaverse – even helping our warfighters on the battlefield,” said John Croteau.
“Pison is an incredible fit with my background, dating back to my youth at Crystal Semiconductor and Analog Devices. We championed data conversion technology from Bell Labs, which is at the heart of every Pison neural biosensor today.”
In his most recent role at ADI, Croteau managed the SHARC® and Blackfin® processor businesses, serving DSP pioneers in fields such as natural language voice processing, followed by time as senior VP/GM at NXP Semiconductors, which develops microchips and new consumer products such as LED Embed light bulbs. and GPS in early smartphones. Pison’s agenda draws from the full breadth of John’s experience—embedding neural biosensor chips and machine learning DSP algorithms in compact, inexpensive smartwatches.
Prior to joining Pison, Croteau served as CEO of MACOM where he tripled revenue, quadrupled earnings per share and enterprise value from $410 million to $4.6 billion in his first five years with the company has grown He looks forward to delivering similar success to Pison’s partners, customers, shareholders and employees.
To learn more about Pison, please visit https://pison.com/.
About Pison Technology
Pison believes a small gesture can change the world. The company pioneered the use of a passive, neural biosensor on the wrist and patented machine learning algorithms – an AI technique called Electroneurography (ENG) – to translate physiological electricity generated by the brain into machine interpretable events and software. Founded in 2016 with grants from the Massachusetts Institute of Technology, National Science Foundation, and ALS Association, Pison began helping patients with neurodegenerative disorders navigate the world. Soon, any smartwatch embedded with Pison’s biosensor will tap into your nervous system to improve your health, fitness, and control smart devices at home, on the go, in the metaverse—and help our warfighters on the battlefield. To learn more about Pison technology, please visit https://pison.com/.
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