Chuu is not a member of the K-pop girl group LOONA, and the events surrounding the exit raised eyebrows in the media and the Korean music industry.
BlockBerryCreative, the K-pop girl group’s label, announced through LOONA’s online “fan cafe” on Thursday that Chuu had been fired and left the 12-member outfit. The fan cafe post is available only to subscribers of the Korean website, but the local media has widely spread the news and comment. In the report, the office cited an investigation that found Chuu using “obscene language” and “abusing authority over employees” (as reported by translators do not Soompi).
The relationship between BlockBerryCreative and Chuu has become a concern among fans and has easily caught the attention of the media in the past year.
In the spring, there were reports that Chuu took the law in 2021 to cut parts of his exclusive contract with BlockBerryCreative. Over the summer, rumors grew of Chuu joining a new management label and setting up his own company. BlockBerryCreative denies any administrative changes. However, the 23-year-old did not participate in LOONA’s world tour that visited North America, Europe and Asia from August to October this year or their new Japanese single “Luminous.” Chuu has remained busy, with numerous television appearances, developing a YouTube channel, and releasing singles as a featured member of LOONA.
In the spring, Chuu was told to make a law in 2021 to cut parts of his exclusive contract with BlockBerryCreative. Over the summer, stories ranged from Chuu joining a new management label to starting his own business. BlockBerryCreative has denied its change in management. However, the 23-year-old did not participate in LOONA’s world tour that visited North America, Europe and Asia from August to October of this year, or their new Japanese single “Luminous.” Chuu has remained busy, with numerous television appearances, developing a YouTube channel and releasing singles as a featured member of LOONA.
On November 28, BlockBerryCreative followed up with another statement saying that the eviction was not punishable. The label said it is up to the parties involved to share the details. He asked the media to refrain from commenting, after seeing articles that doubted the claims and ideas of BlockBerryCreative.
Billboard A BlockBerryCreative representative has since been released for comment. The official confirmed Chuu’s departure from LOONA and referred to previously reported statements.
Several K-pop stars and industry figures have shown public support for Chuu. Singer Sunmi posted a selfie with Chuu after the eviction news broke, while Korean singer-songwriter Joy Park shared her memories of Chuu and a signed LOONA album . on his Twitter account. Korean actor Kim Do Heon criticized BlockBerryCreative’s statement via a Twitter message.
For his part, Chuu made a brief statement via an Instagram story post. On Monday, the star wrote that he was not contacted and that he did not know anything about the new events. He said he will release a new statement soon but told fans he hasn’t done anything they don’t agree with.
A new report was released on Monday claiming that nine of the remaining 11 LOONA members (Heejin, Haseul, Yeojin, Kim Lip, Jinsoul, Choerry, Yves, Go Won and Olivia Hye) are working with the law. violate their contracts with BlockBerryCreative. The company released the news. A representative BlockBerryCreative said Billboard the evidence is “inconclusive.”
LOONA (whose Korean name is “Girl of the Month”) started their tour in 2016 with the main goal of introducing each member with her own music and groups among members before the 12 member meeting in August 2018 for the [+ +] EP. LOONA has achieved many numbers on the World Albums and has also submitted their own [12:00] album on the Billboard 200. The band hit No. “Stars.”